PLEASANT PRAIRIE, WI—As reported in GlobeSt.com, the southeastportion of this state has lately become the hottest industrial submarket in the Chicago metroarea. And many feel it has even greater potential.WISPARK LLC and Zilber PropertyGroup have already brought in users that occupy more than12-million-square-feet of industrial space at their 2,400-acreLakeView Corporate Park in Kenosha County just twomiles north of the state border, but have decided to begin a pushto attract more office space and retail outlets to the area.

The companies have hired a team of brokers from the Chicago andMilwaukee offices of JLL to market a variety ofshovel-ready office development sites — ranging in size from 4 to22 acres — to corporate office users. In addition, the companieshave also selected the Milwaukee office of Mid-America RealEstate Group to market the retail parcels – ranging insize from 3 to 12 acres – to retail, restaurant and hospitalityusers. The park already has a 410,000-square-foot outlet mall.WISPARK and Zilber have also rebranded this area of the park as TheGateway at LakeView Corporate Park. They will sell the land and canalso serve as third-party developers.

“Industrial is clearly the leader in the area,” DanFernitz, a JLL senior vice president, tells GlobeSt.com.He is marketing the park's office sites alongside colleaguesRobin Stolberg and MichaelStreit. But there are signs that the submarket will alsoappeal to office users. The packaging distributer UlineInc., for example, moved its corporate headquarters – andmore than 600 employees – to Pleasant Prairie from Waukegan justover the border in Illinois. “That sent a message to the marketthat this type of move is something to consider.”

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Brian J. Rogal

Brian J. Rogal is a Chicago-based freelance writer with years of experience as an investigative reporter and editor, most notably at The Chicago Reporter, where he concentrated on housing issues. He also has written extensively on alternative energy and the payments card industry for national trade publications.