MYRTLE BEACH, SC—You've seen dual branded quick-serverestaurants and even gas stations with Dunkin Donuts or Subwaysinside. But will a dual-brand hotel concept hitbig with developers, and more importantly, with hotel guests inMyrtle Beach?
We'll soon find out. That's because Hilton Worldwide just brokeground on a hotel project that fits that bill.Hilton is building a Homewood Suites by HiltonMyrtle Beach/Oceanfront as part of a Hampton Inn MyrtleBeach/Oceanfront.
The Sonship Hospitality-owned and manageddevelopment marks Hilton's first crack at a dual-brandedhotel property there. It's also the firsthotel built in Myrtle Beach since the 2009 openingof the Hampton Inn Myrtle Beach/Oceanfront's second tower at 1801South Ocean Boulevard.
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