IRVINE, CA—One of Joan Marcus-Colvin'sinitiatives as the new president of the Building IndustryAssociation—Orange County Chapter strikes close to herheart. The SVP of sales, marketing and design for the NewHome Co. recently lost her husband to a cycling/autoaccident, and it has spurred her to fight for better, safer streetsin Orange County.

As GlobeSt.com reported earlier this week, Marcus-Colvin wasjust installed at BIA/OC/s new president, along with the incomingexecutive committee and board of directors. GlobeSt.com caught upwith her to talk about her new role and the initiatives she'spromoting.

GlobeSt.com: What are your plans and goals in thisnew role?

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Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.