MILWAUKEE—HSA Commercial Real Estate's effort to fully transform a collection of obsolete suburban warehouses into an upscale retail center just got another boost. HomeGoods has executed a lease for a 22,454-square-foot space in the second phase of the suburban Wauwatosa site, dubbed the Mayfair Collection. The second phase is now under construction and the home furnishings and accessories store will open in fall 2015.

Chicago-based HSA officially opened the development's roughly 270,000-square-foot first phase on April 3. When complete, the project will have 400,000-square-feet of retail space. HomeGoods will join DSW Designer Shoe Warehouse, Nordstrom Rack, Dick's Sporting Goods, Saks Fifth Avenue OFF 5TH, Ulta Beauty, and other stores at the site.

The company has repurposed functionally obsolete warehouse buildings along Hwy. 45 into new, contemporary retail environments. As reported in GlobeSt.com, Whole Foods Market will anchor the project's second phase. The grocer signed a 45,150-square-foot lease for a converted warehouse building at the northeast corner of Burleigh St. and 112th St.

Other portions of the second phase will include about 50,000-square-feet of junior anchor retail space and a 140-room Hilton Homewood Suites hotel. HomeGoods will occupy the northern end cap of the building at 11100 W. Burleigh St. This will be its second store in the Milwaukee area.

Evanston, IL-based TOA Architects is the project architect for Mayfair. Premier Design + Build will serve as the general contractor for the first two phases.

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Brian J. Rogal

Brian J. Rogal is a Chicago-based freelance writer with years of experience as an investigative reporter and editor, most notably at The Chicago Reporter, where he concentrated on housing issues. He also has written extensively on alternative energy and the payments card industry for national trade publications.