Part 1 of 3

SAN FRANCISCO—In the first of a three-part series of questions on data and business intelligence, Justin Alanis, co-founder and CEO of Rentlytics Inc., tells GlobeSt.com that there are a few key ways that data will shape the future of the multifamily industry into the future.

According to Alanis, every company “will be forced to adopt a new, high tech approach to data or risk being outpaced by the competition.”

He also points out that tech companies will help even the playing field between private companies and REITs, Alanis notes, “by democratizing data and helping all operators make data driven decisions.”

In addition, he says, “small- to mid-size companies will be able to scale and grow more efficiently than ever before by fully automating their decision making processes and relying more and more on the power of computers and sophisticated algorithms to help guide their decisions.”

Check back with GlobeSt.com in the next day or so for part 2 of this exclusive Q&A, where we chat more about business intelligence, core benefits of BI, important aspects of a good BI strategy and more.

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Natalie Dolce

Natalie Dolce, editor-in-chief of GlobeSt.com, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.