PLAINSBORO, NJ—Onyx Equitieshas begun a $2 million renovation project at PlainsboroPlaza, a 218,000-square-foot shopping center Onyxpurchased in 2013.

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Onyx plans to invest about $2 million incapital improvements that will increase brand visibility andimprove traffic flow. Renovations include modern facades withlarger signs, new landscaping, a new 58-foot landmark tower, newdirectional signage, a new pylon sign at the intersection ofSchalks Crossing Rd. and Scudders MillRd., three new pylons at the plaza's entrances, and areconfiguration of the parking field. Upgrades began lastsummer and are scheduled for completion in spring 2015.

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“We are making every effort to maximize tenant and shopperexperience,” says Joel Dicker, senior vicepresident of Retail Leasing and Development, OnyxEquities. “We are especially thrilled about the new20,000 square feet of leasing activity since the start of therenovations. We have re-infused vitality into PlainsboroPlaza and look forward to announcing more store openingsin the near term.”

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Located at the intersection of Schalks Crossingand Scudders Mill Roads, near Route1, the shopping center offers business owners high daytimevolume and a strong local demographic profile. Currently, a diversearray of restaurants, retail stores, healthcare and personalservices occupy space at the center, and since taking ownershipOnyx has leased a combined 20,000 square feet toIndus American Bank and junior anchor tenantsLightbridge Academy and PlanetFitness.

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For each asset Onyx Equities owns or manages,the firm deploys a custom-built mobile communications andmanagement system that provides on-site managers with real-timedata, facilitating cashflow tracking, lease reporting, managingtenant requests, and scheduling of maintenance assignments.

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R.J. Brunelli & Co. is the exclusivelisting agent for all inquiries.

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Steve Lubetkin

Steve Lubetkin is the New Jersey and Philadelphia editor for GlobeSt.com. He is currently filling in covering Chicago and Midwest markets until a new permanent editor is named. He previously filled in covering Atlanta. Steve’s journalism background includes print and broadcast reporting for NJ news organizations. His audio and video work for GlobeSt.com has been honored by the Garden State Journalists Association, and he has also been recognized for video by the New Jersey Chapter of the Society of Professional Journalists. He has produced audio podcasts on CRE topics for the NAR Commercial Division and the CCIM Institute. Steve has also served (from August 2017 to March 2018) as national broadcast news correspondent for CEOReport.com, a news website focused on practical advice for senior executives in small- and medium-sized companies. Steve also reports on-camera and covers conferences for NJSpotlight.com, a public policy news coverage website focused on New Jersey government and industry; and for clients of StateBroadcastNews.com, a division of The Lubetkin Media Companies LLC. Steve has been the computer columnist for the Jewish Community Voice of Southern New Jersey, since 1996. Steve is co-author, with Toronto-based podcasting pioneer Donna Papacosta, of the book, The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional. You can email Steve at [email protected].