LEASING

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NEW YORK CITY—Jack Resnick & Sons has attracted anothermedia tenant to 315 Hudson St. Intent Media, an online advertisingcompany, has signed a four-year, 34,942-square-foot lease at thenine-story, 481,184 square-foot building. The firm is currentlylocated at 180 Varick St. and expects to relocate to the propertyin the first quarter of 2015. Sacha Zarba of CBRE and StevenMarvin of Olmstead Properties represented the tenant in thetransaction, while Brett Greenberg and Dennis Brady represented thebuilding's ownership in-house. Asking rent at the building is$50 per square foot.

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Kalmon Dolgin Affiliates has arranged a 12,000-square-foot leaseat 54-01 35th St. in the Long Island City area of Queensfor General Plumbing Corp. in arelocation from Brooklyn'sWilliamsburg neighborhood. Neil Dolgin and Kalmon Dolgin,co-presidents of KDA, made the announcement.

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Cammack Retirement Group, an investment advisory firm has signeda 9,248-square-foot lease at 40 Wall St.—also known as the TrumpBuilding—in a transaction brokered by Savills Studley. The companyis located at 2 Rector St. and expects to move by spring 2015.Savills associate director Gabe Marans negotiated the lease onbehalf of Cammack. Jeffrey Lichtenberg of Cushman & Wakefieldrepresented the landlord, the Trump Organization, innegotiations.

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Peter Tuttman, executive managing director/Principal of Lee& Associates NYC, has arranged a 10-year lease for 5,832 squarefeet at 648 Broadway, between Bleecker and Bond Streets, for BigBeach Films. The building's owner, Franmar Infants Wear Inc., ismanaged by Sierra Real Estate, an affiliate of Lee NYC. Asking rentwas $65 per square foot.

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RKF has arranged a 4,600-square-foot lease for American luxurymenswear brand Joseph Abboud at 424 Madison Ave. Located on thesouthwest corner of Madison avenue at 49th street, andscheduled to open in the first quarter of 2015, this will be thebrand's first flagship store in the United States. RKF EVP GaryAlterman represented Joseph Abboud in the long-term leasetransaction while Cory Zelnik of the Zelnik & Companyrepresented the owner of 424 Madison Ave., BLDG Management Co.

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A new location of the restaurant called Friends of a Farmer hastaken a 3,820-square-foot lease at 76 Montague St. in Brooklyn.Located between Montague Terrace and Hicks Street in BrooklynHeights, the property is a two-story landmarked building. Theoriginal location of the restaurant still exists in the GramercyPark area of Manhattan. CPEX managing director Ryan Condrenand associate Directors Kristina Triglia and George Danutrepresented the landlord in the lease transaction. Friend of aFarmer was represented by Prudential Douglas Elliman.

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EXECUTIVE APPOINTMENTS

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HAP Investments has appointed Benjamin Watson as its marketingmanager. He joins the firm from Corcoran Sunshine Marketing Group,where he served as sales operations manager.

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In his new role, Watson will oversee HAP's project branding andmarketing strategies, including the sales process for alldevelopments. He will oversee the sale of more than 500 Manhattanapartments that will come on the market with HAP within the nexttwo years. He will be responsible for ensuring consistent,profitable growth in sales revenues, deployment and management ofsales personnel, and identifying objectives, strategies and actionplans to improve short- and long-term sales and earnings.

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Rayna Katz

Rayna Katz is a seasoned business journalist whose extensive experience includes coverage of the lodging sector, travel and the culinary space. She was most recently content director for a business-to-business publisher, overseeing four publications. While at Meeting News, a travel trade publication, she received a Best Reporting award for a story on meeting cancellations in New Orleans during Hurricane Katrina.