CLARK, NJ—Financial product developers–and realestate planners–need to stop thinking about designing theirproducts based on a “pyramidal” approach to demographics, economistLarry Cohen told members of the New Jersey BankMarketing Association last week.
Cohen, vice president and director, consumerfinancial decisions, for Princeton-based Strategic BusinessInsights, spoke at the bank marketing group's annualEconomic Outlook conference here.
In an exclusive interview with GlobeSt.com,Cohen highlighted what he called “the urbanicitytrend,” where Millennials are looking for a certain level ofamenities in their environs.
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