DALLAS–Behringer Harvard Holdings LLC (Behringer) is branching out, with the announcement yesterday that the firm will launch Behringer Lodging Group LLC (BLG), a hospitality-focused joint venture.

Led by managing directors Matt Comfort and Jeff Burns, it will focus on acquiring and repositioning hotels across the country. Comfort and Burns entered the venture through Bullwhip Capital Partners LLC.

“Despite the reemergence of hotels as a strong real estate asset class in major markets across the U.S., significant opportunity remains for capital-deprived properties in smaller markets to rebuild their operating performance,” Robert S. Aisner, president and CEO of Behringer, told GlobeSt.com.

Burns and Comfort have more than 30 years each and $15 billion of hospitality and real estate asset management experience. Burns has been with Behringer for seven years overseeing its hospitality acquisition, disposition and asset management efforts. Comfort was head of the hotel investment banking group at New York-based Jones Lang LaSalle before leaving to form Bullwhip. BLG's technical expertise, operating knowledge and institutional resources will position it to strategically identify and address growth opportunities within the hospitality sector.

“Behringer Lodging Group represents a formal and dedicated commitment to an important part of our strategic heritage,” says Aisner. “We're pleased that this new venture brings together key industry talent with significant experience and our long track record in the hospitality space.”

“BLG will combine a flexible, entrepreneurial spirit with an established, institutional style,” says Burns. “This approach will allow us to make opportunistic investments in the hospitality space and position our assets to achieve their full potential.”

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