IRVINE, CA—Market InSite Real Estate Advisors is launching as a new residential real estate development advisory and data firm dedicated to exclusively representing the needs of builders, developers, investors, debt and equity providers. As managing director, Bob McFarland will lead the company's research advisory team. He brings more than 35 years of evaluating the market feasibility, and supply and demand components necessary for due diligence efforts to shape the successful development of residential subdivisions.

Located in Irvine, Market InSite will provide research for residential land and housing data for markets throughout California. The firm is taking a distinctive approach to delivering data and advisory services, recognizing the opportunity to capitalize on its exclusive residential land data compilation and relationships. Market InSite will provide premier market studies along with a powerful residential subdivision database unavailable with any other real estate research company.

“Micro market information is powerful. It's critical for the success of any real estate decision-making process whether that leads to new development or investment,” said McFarland. “Our clients have long appreciated direct access to our firm's experienced principals and our attention to both macro and micro market related information we employ to deliver the most complete and compelling data and studies.”

Market InSite products will include: market studies, residential land sales metrics, residential entitlement metrics, and custom hybrids of this data, as requested, the firm will also deliver timely reports on the housing markets and trends through its website, blog and builder roundtables. More can be found on this topic at www.marketinsiteadvisors.com.

Clients will also benefit from the affiliation of Market InSite with the California division of Land Advisors Organization, a national brokerage and research company with market coverage across 22 offices and more than $22 billion in closed transactions.