IRVINE, CA—Auction.com's recently launched incentive program—available through April 30—offers commercial real estate brokers $10,000 to test-drive its platform. But the benefits of the program—and working with Auction.com—go far beyond that initial amount, SVP and director of business development Joseph Cuomo tells GlobeSt.com exclusively. We spoke with Cuomo about the program, what makes it unique and what brokers can hope to get out of becoming a part of it.

GlobeSt.com: What should our readers know about this broker-incentive program?

Cuomo: The $10,000 incentive we are offering is simply to introduce brokers to Auction.com. But we're not intending for this to be merely a one-time encounter. We don't want to do just one deal with you; we want to do 100 deals with you! This program welcomes brokers into the Auction.com family, and it allows us to show them the power of the Auction.com platform. We want brokers to view Auction.com as a value-added resource, and as a partner who can enhance their business. We're not out to replace brokers. We believe that brokers play a vital role in the real estate process. When Auction.com and brokers work together, sellers get the best of all worlds: local market knowledge and a global reach – backed by a powerful online auction engine to achieve optimal results. And all of this is at no cost to the broker or seller.