AUSTIN—Austin-based RealMassive, a commercial real estate data provider, has announced the early results of the company's ongoing campaign with HPI Real Estate and Investments, the largest full-service commercial real estate firm in Central Texas, RealMassive tells GlobeSt.com exclusively.
HPI reported that for the months of December 2014 through March 2015, RealMassive doubled exposure for HPI's property listings, increasing unique monthly listing views by nearly 100 percent. In addition, RealMassive reduced time HPI employees spent manually marketing listings by an average of 8-10 hours per week.
“RealMassive syndicates our listings to the rest of the market in real-time, offering targeted visibility for our properties and empowering us with real-time, accurate insight into availabilities across the rest of the market,” Dick Anderson, partner at HPI Real Estate and Investments, told GlobeSt.com. “RealMassive's platform has saved our busy team a significant amount of time, while driving more views to our property listings and giving tenants the ability to make data-informed business decisions.”
Since partnering in May 2014, RealMassive has expanded its relationship with HPI and extended its service agreement into 2015. Through its data-driven software, RealMassive was able to drive listing views, increasing exposure to property listings; reduce inefficiencies; and accelerate deal flow for HPI. HPI also benefited from using RealMassive's “featured listing” service, where select listings are featured on RealMassive's homepage. In HPI's case, those listings featured on RealMassive's homepage received a 440 percent increase in page views compared to the views on HPI's own site.
“We founded our company to solve an underlying need in commercial real estate: the need for a fully open digital commercial real estate information exchange,” RealMassive founder and CEO Joshua McClure told GlobeSt.com. “When we started working with HPI, the industry was marketing availabilities through blast email lists and closed data providers with almost zero targeted, direct-to-tenant marketing. Targeted marketing drives deals and the early results of our work prove it. HPI's excellent outcome is just the beginning.”
Nine months after launching in Austin, RealMassive continues to deepen its local partnerships with leading local commercial real estate companies in addition to HPI, including Brandywine, CBRE, Cousins Properties, JLL, Parkway Properties, Aquila Commercial, Avison Young, Barshop & Oles, Colliers International, Endeavor Real Estate Group, HPI Real Estate and Investments, Lincoln Property Co., Live Oak-Gottesman, McAllister & Associates, Moore & Associates, Oxford | Cushman & Wakefield, Peloton, Riverside Resources, Stream Realty, The Kucera Cos., The Retail Connection and TIG Real Estate.
In addition, the company offers insight into supply/demand trends across all submarkets and asset classes in the Austin market, delivering actionable data in real time.
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