NEW YORK CITY—Sneaker retailer Foot Locker is headed west. Although last month it renewed its 34,200-square-foot lease to house its flagship store at 112 W. 34th St., near Herald Square Crain's New York Business reported Tuesday that the company has signed on to take a new space on the same street for its headquarters.

That new space is at Vornado Realty Trust's 330 W. 34th St., where Foot Locker has reportedly signed a 10-year-plus deal for 145,000 square feet. The retailer will take three of the 700,000-square-foot office property's 18 floors.

Asking rents at 330 W. 34th, between Eighth and Ninth avenues, are in the $60s per square foot. A JLL team of Rob Martin and Christine Tong represented Foot Locker, while VNO's Craig Panzirer and Jared Silverman provided in-house representation for the landlord, Crain's reported. VNO and a JLL spokesman did not respond to GlobeSt.com's requests for comment by early Tuesday afternoon.

The Foot Locker deal follows an 85,000-square-foot lease signed last July by online marketing firm Yodle, which recently moved into its new space. It also marks the second retailer to take headquarters space at 330 W. 34th, following New York and Co., which committed to 180,000 square feet in March 2014.

When Foot Locker signed on the dotted line to retain its flagship store at Empire State Realty Trust's 112 W. 34th, recasting its three-floor space into two, ESRT EVP Thomas Durels said the deal “underscores the retail power of 34th Street.” The deal followed on the heels of ESRT's major retail lease with Sephora, which recently signed up for 11,334 square feet of flagship space at the same property.

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Paul Bubny

Paul Bubny is managing editor of Real Estate Forum and GlobeSt.com. He has been reporting on business since 1988 and on commercial real estate since 2007. He is based at ALM Real Estate Media Group's offices in New York City.