LAS VEGAS—How is a retail store like an industrial facility? Not much on the surface, but ask Gary M. Ralston, CCIM, an instructor with CCIM and owner of Saunders, Ralston Dantzler in Lakeland, FL, about the emergence of e-commerce, and you'll find out. Or just watch this exclusive video from RECon.

Ralston will address:

• Getting over the Us-vs-Them mentality between bricks and clicks;
• The challenge and importance of properly applying market analysis; and
• A step-by-step approach to that practical application.