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Walmart, the retail behemoth with amarket cap of $238 billion, is mixing things up. For decades, thecompany's standard policy of building big-box stores aimed at priceconscious working-class customers was resoundingly successful.However, it is increasingly clear simply adding large stores won'tbe enough to increase, or even maintain, its level ofprofitability.
Walmart Supercenter's store salesgrowth has been more or less flat since 2012. With the advent ofe-commerce, the company is losing sales to Internet retailers.Perhaps more immediate, it has been hit hard by the rise ofdiscount stores like Family Dollar and Dollar General, which targetthe same customer demographic but offer more convenient andnumerous locations.
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