VINELAND, NJ—Bridor Inc., a producer of authentic European croissants, pastries and breads for the American retail and foodservice industry, has baked a $32 million expansion into its US facility in Vineland, NJ.

The new facility doubles Bridor's production capacity for its signature croissants and pastries – including brioches, chocolatines and lattice pastries – and enables production of additional items.

“This expansion represents our commitment to the U.S. market. The demand for our products continues to increase as retail and foodservice operators discover how Bridor meets their needs for premium products that consistently deliver 100 percent quality,” says Jean-François Duquesne, CEO, Bridor Inc. and Bridor USA Inc. “Our pastries, croissants and breads offer superior baking performance, and taste as delicious as they look, every time. This not only makes them appealing to consumers, but keeps them coming back for more.”

The expansion increases the original facility by 47,000 square feet and created 45 new jobs, raising the number of employees to more than 175. The new production line incorporates technology and equipment modeled after the company's high-quality and efficient French operations. Among other benefits, the expansion will permit Bridor to use natural, homemade fillings with distinctive, locally sourced ingredients.