MURRIETA, CA—The City of Murrieta is focusingon cybersecurity as part of a larger effort toattract additional tech andhealthcare companies, its economic developmentdirector Bruce Coleman tells GlobeSt.comexclusively. Although Murrieta grew as a bedroom community—itexperiencing a 233% population growth from 2000 to 2010 and now hasa population of nearly 108,000, making it the largest city inSouthwest Riverside County—it is now focused on business growth,says Coleman.

“We have recently updated our general plan to focus on techbusinesses' growth, including IT/software,R&D, advanced manufacturing,med device, healthcare, etc.,” Coleman says. “The Council hasrezoned large areas along both freeways foroffice-research-park development. It is a 'bigidea,' but with so little land left in the tech corridors of SanDiego and Orange County (let alone L.A. County), as well asTemecula, Murrieta is focusing on this type of business growthsince we are midway between Greater Los Angeles and Greater SanDiego/Tijuana.”

Coleman adds that the City is also focused on becoming thehealthcare center for the region. “With Loma LindaUniversity Medical Center-Murrieta opening the first phaseif its teaching hospital in the NorthMurrieta Tech Corridor and KaiserPermanente just closing escrow on nearly 40 acres for an850,000-square-foot master-planned campus in Murrieta, RadyChildren's Hospital is moving forward with a newpediatrics-care facility, and HealthSouth boughtland in Murrieta for a brain-rehab hospital here.”

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Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.