OAK BROOK, IL—A new name and a new platform mark Inland Real Estate Advisors' repositioning in the marketplace. Formerly known as Inland Real Estate Brokerage & Auctions, the company branched out in late July with the launch of a new valuation services department. Paul L. Rogers continues as president of the repositioned firm.

“With the exception of our appraisal group, we have largely been operating in this space for some time without really promoting the core service platforms,” which include brokerage, exchange and advisory platforms, says Rogers. “This move will advance our firm's unique depth of real estate transaction know-how with decades of deal-making and advisory practice.”

In contrast to other commercial real estate firms that focus exclusively on brokerage and property management, “Inland Advisors specializes in serving the needs of real estate experts, institutions and legal and financial advisors with a whole host of competencies and in every commercial real estate group,” he adds. “Many of our clients have specialized demands and require a high level of skill sets and fiscal sophistication apart from the bulk of the commercial real estate industry providers; our clients want these services from a single, able and trusted source.” The company can also call on the skill sets of professionals at other firms within the Inland Group of Cos.