IRVINE, CA—Taco Bell is dropping the drive-thru, opening itskitchens and using technology to create a new experience as thebrand expands into urban markets.

The new design focuses on simplifying and modernizing therestaurant experience and bringing forward an atmosphere as uniqueas the community in which it serves. The first of theserestaurants—called Taco Bell Cantina—will open inthe Wicker Park neighborhood ofChicago on Tuesday, September 22, and the secondwill open in San Francisco later this month.

Taco Bell claims a history of development innovation. FounderGlen Bell was an architectural pioneer whodifferentiated Taco Bell by designing each initial restaurant witheasily identifiable mission-style architecture. Bell's legacycontinues to drive the brand's vision today in creating a newrestaurant concept that meets the needs of the next generation ofTaco Bell fans.

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David Phillips

David Phillips is a Chicago-based freelance writer and consultant with more than 20 years experience in business and community news. He also has extensive reporting experience in the food manufacturing industry for national trade publications.