LOS ANGELES—Wyn Channer has joined JLL as the managing director of the firm's West Coast integrated portfolio services group, where he will help drive new business and manage existing portfolio accounts, GlobeSt.com reports exclusively. The 29-year veteran joins JLL from Global Real Estate for Broadcom, where he served as director and was involved in space planning, project management, facility services, design and construction. Channer is a big proponent of integrated solutions, saying that the strategy helps to drive business objectives of owners. Here, he explains why integrated portfolio services work and how JLL differentiates itself.

GlobeSt.com: Why did you decide join JLL?

Wyn Channer: As a former JLL client, I found that the firm was prepared for the global economy and had an understanding of the complex conditions that affect corporate decision-making. Many firms in the real estate industry are prepared to lease space, but its companies such as JLL who have invested in a strong complimentary service model that add value to a business relationship. JLL has developed exciting technology platforms and integrated delivery programs and I'm thrilled to be a part of it in my West Coast leadership role.

GlobeSt.com: Coming from a corporate real estate environment, what do you see are the benefits of a fully integrated platform?

Channer: For the past decade, the biggest challenge that companies have faced is aligning real estate strategy with business strategy. By integrating all services critical to managing a real estate portfolio, it helps companies align their real estate to their overarching business objectives. This is crucial for companies to transform their real estate portfolio from a cost center to an asset that drives business performance.

GlobeSt.com: It seems like every commercial real estate company says they have an “integrated” platform. What is unique about JLL?

Channer: Being integrated is difficult to deliver when services are structured and measured by separate P&Ls. Where JLL has the advantage is in its collaborative culture. Just in the short time I have been in this role, I'm amazed at the firm's ability to marshal the exact resources needed to address any client need. Even simple transactions receive a broader lens to ensure that the location enables workplace productivity and leverages vendor spend by engaging local project managers. Add this collaborative culture to a fully integrated portfolio management platform with incredible business intelligence capabilities and you've got a truly unique approach to commercial real estate.

GlobeSt.com: I have seen JLL advertising their RED technology platform. How does this align with integrated service delivery?

Channer: I mentioned aligning real estate strategies with broader business goals as a primary challenge for companies. Another key challenge companies face is transparency into their portfolio data, and how that compares with their industry, peers and market. JLL has always been a leader in real estate technology and research, and with the launch of RED we can leverage big data to provide the insights and predictive modeling that real estate executives have always dreamed of. This insight, coupled with the integrated service platform, provides the smart portfolio management companies need to maintain a competitive edge.

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Integrated Services Help Drive Business

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