COSTA MESA, CA—From construction and materialcosts to awareness of the market, architects and designers can do alot to help developers beat the competition,Newman, Garrison + Partners' CEO KevinNewman tells We spoke exclusively with Newmanabout how architects and designers can help improve developers'ROI, what they should focus on and howdevelopers can better work with architects and designers to achievetheir ROI goals. In what wayscan architects and designers help improve developers'ROI?

Newman: There are a number of factorswe take into consideration every time we begin the design process.There isn't a single item that we can point to that decisivelyprovides instant ROIs. However, based on my years of experience, afew items come to mind.

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Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.