NEW YORK CITY—"Technology has changed the way retailers approach their customers in the physical space." That is according to locally based Gene Spiegelman, vice chairman and head of North America Retail Services for Cushman & Wakefield.
More than ever, he tells GlobeSt.com, today's consumers are using tablets, smart phones, and social media to inform and guide their purchasing power.
"The retailers most successful at adapting to this shift have employed multi-faceted marketing strategies that combine the aesthetic appeal of a well-designed bricks-and-mortar space with interactive digital media campaigns and easy-to-navigate mobile shopping apps that facilitate multiple points of interaction between the brand and its customers."
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Natalie Dolce
Natalie Dolce, editor-in-chief of GlobeSt.com, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.
