NEW YORK CITY—Management consulting firm Boston Consulting Group is joining the roster of tenants at 10 Hudson Yards, the 1.7-million-square-foot office tower going up at the massive Hudson Yards mixed-use development on Manhattan's Far West Side. BCG will consolidate its New York City offices from East Side locations in Midtown and Midtown South, taking 193,295 square feet of space on six floors.

Stephen Ross, chairman of Related Cos., which is developing Hudson Yards in partnership with Oxford Properties Group, says the new tower will allow BCG to devise "a custom environment for employees that reflects their collaborative ethos, and all within a dynamic neighborhood atmosphere with first-class amenities and convenient transportation access." Creating a custom environment is what BCG has in mind: Ross Love, the firm's managing partner for New York, says "the opportunity to design the space from scratch will allow us to promote new ways of working." 

BCG's 10 Hudson Yards space is being planned as an "office of the future" that will "push the boundaries" of the company's strategy to create "workplaces that support collaboration and choice," he adds. "It will be a creative, high-energy environment where people want to spend time."

The new tenant, which joins a roster that already includes Coach Inc., L'Oréal USA, SAP and VaynerMedia, will be relocating from 96,500 square feet at 430 Park Ave., where the company has been located since 2002. BCG firm also subleases offices from Credit Suisse Group AG at 315 Park Ave. South, in an agreement that expires in April 2017.

In the lease transaction, BCG was represented by Michael Geoghegan, Glenn Isaacson and Munish Viralam of CBRE, while Related and Oxford were represented by Robert Alexander of CBRE and Stephen Winter of Related. BCG's commitment to 10 Hudson Yards brings the 52-story tower to more than 90% occupied, according to Related. The company is expected to move more than 500 employees into its new offices in the fall of 2016