CARLSBAD, CA—Rouse Properties Inc. says it hasspent $170 million to acquire WestfieldCarlsbad, a 1.1 million square foot super regionalenclosed mall. Rouse plan involves rebrand the center asThe Shoppes at Carlsbad and execute acomprehensive renovation.

Improvements will include a complete interior make-over and theaddition of a contemporary and engaging streetscape to accommodatehigh-volume restaurants, which bring together the indoor andoutdoor elements. Rouse believes its plan will restore the centerto a position of prominence within the prime retail landscape ofthe Carlsbad market.

"We couldn't be more excited to join the Carlsbad community,"said Andrew Silberfein, president and chiefexecutive officer of Rouse Properties. "We see a tremendousopportunity to apply our entrepreneurial national platform toreposition the property. As we move forward with this process, wewill work in close coordination with City officials to ensure wedeliver a product and retail experience that is unique for themarketplace and that the families in the community can be proudof."

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David Phillips

David Phillips is a Chicago-based freelance writer and consultant with more than 20 years experience in business and community news. He also has extensive reporting experience in the food manufacturing industry for national trade publications.