MIAMI—FirstBank Florida just opened its flagship location at 848 Brickell Avenue. The opening marks the bank's 11^th South Florida location and its first within Miami's Financial District.

But it's not just any bank branch. FirstBank is also rolling out a new service line that aims to meet the needs of individuals and organizations in the Financial District.

One of Miami's fastest-growing and most dense neighborhoods, the bank has chosen to open a branch in Brickell to serve as the main hub of its Platinum Banking Division, a growing concierge-style offering for businesses and individuals—including those in the international sector—seeking white-glove service from a team of proven, professional bankers.

“Miami's Brickell Avenue has been galvanized as the Southeast financial gateway to the Americas—and the world—and our location within this district is a crucial component,” Calixto Garcia-Velez, regional executive and executive vice president of FirstBank, tells GlobeSt.com. “From this ingratiation with our customers, we are keenly aware of the growing dynamics and demands placed upon them, and as such, we are continuing to evolve and enhance our personalized services to extenuate our commitment and ensure their objectives are met.”

Ramon Casanova, vice president and branch manager and a leader within the FirstBank's Platinum Banking Division, is spearheading operations at the Brickell location. Casanova brings more than 23 years of banking experience, 18 of which have been on Brickell.

MIAMI—FirstBank Florida just opened its flagship location at 848 Brickell Avenue. The opening marks the bank's 11^th South Florida location and its first within Miami's Financial District.

But it's not just any bank branch. FirstBank is also rolling out a new service line that aims to meet the needs of individuals and organizations in the Financial District.

One of Miami's fastest-growing and most dense neighborhoods, the bank has chosen to open a branch in Brickell to serve as the main hub of its Platinum Banking Division, a growing concierge-style offering for businesses and individuals—including those in the international sector—seeking white-glove service from a team of proven, professional bankers.

“Miami's Brickell Avenue has been galvanized as the Southeast financial gateway to the Americas—and the world—and our location within this district is a crucial component,” Calixto Garcia-Velez, regional executive and executive vice president of FirstBank, tells GlobeSt.com. “From this ingratiation with our customers, we are keenly aware of the growing dynamics and demands placed upon them, and as such, we are continuing to evolve and enhance our personalized services to extenuate our commitment and ensure their objectives are met.”

Ramon Casanova, vice president and branch manager and a leader within the FirstBank's Platinum Banking Division, is spearheading operations at the Brickell location. Casanova brings more than 23 years of banking experience, 18 of which have been on Brickell.