HOUSTON—In response to the steady demand in prospect traffic and tenant leasing, multifamily property management company Roscoe Properties Inc. has ramped up its Houston operation. The firm recently took over management of 57|55 Herman Park Plaza, Memorial Towers and the Grove at White Oak. In addition, Roscoe has been selected to lease up the Alexan Ashford property for Trammell Crow Residential and will assume management on another medical center-area property.

“We are seeing an increase in prospective resident traffic and leasing within all of our Houston portfolio,” says Jason Berkowitz, Roscoe president. “On both new construction and existing properties under renovation, the market is responding really well to our high service and aggressive follow-up approach.”

Roscoe Properties Inc. recently completed the renovation and lease-up of the iconic Chateaux Dijon in the Galleria and the Establishment (formerly West Gate) on Winrock.

“We are not just refreshing the physical asset,” Berkowitz says. “We are bringing a whole new positive attitude to the properties and to the market.”

Roscoe Properties' total units under management now tops 12,000 with locations in Austin, San Antonio, TX and Houston. The 14-year-old company is an accredited management organization, employing 300 professionals throughout Texas, including six certified property managers.

Berkowitz tells GlobeSt.com: “Some of the best new apartment product in Texas is being developed in Houston, one of the largest multifamily markets in the country. Despite the downturn in the market, Roscoe communities are outpacing the competition in rents and occupancy through targeted, aggressive marketing strategies and our ability to attract the top management talent in the area. Despite the attitude of desperation voiced by some in our business, we see the movement of the demographic creating opportunity to capture more than our share of potential residents. We develop unique marketing plans based on the specific community and the investment objectives of our clients. And then we execute with positive intensity from our corporate executives to our site staff. Roscoe Properties' success in the Houston market is a result of individualized marketing plans, excellent onsite staff, aggressive prospect follow-up and a 'no lease left behind' attitude. We look forward to implementing this approach throughout the Houston area in the coming months.”

Steady gains in the US economy have resulted in net positives for the multifamily sector—will this wave continue for the foreseeable future? What's driving development and capital flows? Join us at RealShare Apartments on October 19 & 20 for impactful information from the leaders in the National multifamily space. Learn more.

Roscoe Properties Inc. recently completed the renovation and lease-up of the iconic Chateaux Dijon in the Galleria and the Establishment (formerly West Gate) on Winrock.

“We are not just refreshing the physical asset,” Berkowitz says. “We are bringing a whole new positive attitude to the properties and to the market.”

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