Part 2 of 2

SAN DIEGO—In part one of our two-part coverage of Dana Telsey, CEO of Telsey Advisory Group's keynote presentation here at ICSC's Western Division and Deal Making Conference, she said that overall, paltry retail sales and decelerating consumer spending are two trends that should be monitored. However, she pointed out that she is currently seeing a robust growth in off-price and activewear; slight improvement in specialty apparel and department stores. In part two of our coverage, Telsey says that the macro picture has improved from last year with job creation in the labor markets, disposable income growth and inflationary pressures that are controlled.

“Despite recent strength in select categories like e-commerce, health/personal care, and sporting goods, for example, overall retail sales growth has been paltry,” she explained. “Activewear, she said, is high-growth with favorable secular trends.”

Retailers today are increasingly focused on understanding how the attitudes and preferences of millennials are different from baby boomers, she explained. “Given their preferences and lifestyles, millennials are a visible impact on the composition of consumer spending, leading the shift from goods to services.”

Telsey said that retailers that are focusing on capturing millennial wallet share are focusing on about 27% of the population…nearing $1.1 trillion in spending by 2035. And retailers that do that in addition to capitalizing on product trends like activewear, and who focus on leveraging big data and technology—which optimized targeted marketing and ultimately increased conversation—will lead the pack.

Check back with GlobeSt.com for more from Telsey on how the different retail sectors are faring.

Part 2 of 2

Check back with GlobeSt.com for more from Telsey on how the different retail sectors are faring.

Instant Insights /

Capturing Millennial Wallet Share, A Retailer Key Focus

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