There's a lot of prattle about new technology that allowssellers to communicate directly with buyers or renters, without theintervention or assistance of a broker. It makes for good reading,but its threat to the commercial real estate industry is oftenoverstated. Those thoughts are according to Tanner Mc Graw,CEO and founder of Apto. “We will always need commercialreal estate brokers, particularly those with extensive property andmarket knowledge and shrewd negotiation skills.” In the exclusivecommentary below, McGraw discusses more about the profession andthe value that brokers bring that machines cannot.
The views expressed below are the author's own.
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