CARROLLTON, TX—My goal in this column is lofty: I hope toconvince every multifamily investor, operator, developer, assetmanager and lender to once and for all—forever and ever—cease anddesist from the idea that home sales are bad for the apartmentsector. And I'll go a step further. I hope to convince you that themultifamily sector should root for a strong for-sale housingmarket.
Why would I make such a crazy claim? Because the multifamilyprofessionals continue to buy into a number of myths related tohome sales. At nearly every industry conference, and in manyconversations with clients and reporters, these myths getperpetuated again and again. Chances are, you've heard the same oldtales—and I am willing to bet no one has ever presented you withany real data to back up the conventional wisdom.
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