Gary London

SAN DIEGO—Measures B-D, which were turned down by San Diego County voters Tuesday, presented them with choices that will impact our local workforce-housing, hospitality and tourism markets. Measure B San Diego was presented to approve a general-plan amendment in Northern San Diego County to provide more housing affordable to middle-income families via a proposed Lilac Hills Ranch project in Escondido, Measure C was the proposal to raise hotel taxes to pay for a dual building with a new football stadium and convention center in Downtown San Diego, and Measure D was a tourism and tax initiative to increase San Diego's hotel occupancy tax to 5%. As we recently reported, there were pros and cons to all three initiatives.

We spoke exclusively with London Group Realty Advisors' president Gary London to discuss the results of Measure B and Robert Rauch, founder and CEO of RAR Hospitality, to discuss Measures C and D and what might be the next steps for all three situations.

London said he wasn't particularly surprised by the outcome of the Measure B vote, “although I supported Measure B on principal: San Diego needs more housing of the type proposed, targeting families, and the County Board of Supervisors needs to re-examine its land-use policies so that they invite new development in the right places.”

Right now, he says, the Board has effectively “red-lined” opportunities outside of their designated village areas, which aren't always the right places to expect housing to be developed. “This project is to be located near the I-15 corridor, with access to jobs in North County. That is compelling, but land-use decisions are way too complicated to be part of initiatives, referendums and ballot box planning. In San Diego, none have passed, and it is difficult to see a scenario where one would. This is absolutely the wrong way to make land-use decisions.”

London adds that rejecting the measure means this is one less large housing project that either is further delayed or may not be developed. “There is a critical supply/demand imbalance, which is bidding up the cost of all housing and may impact our economic growth in future years.”

The next steps to ease the lack-of-workforce-housing situation in San Diego County are for the Board of Supervisors and all elected officials to allow more density, open more land for development and increase flexibility over old zoning rules, says London. “The best opportunity to add to our housing inventory is within existing communities, particularly the older suburbs. That is where the Millennials want to raise their families, and there are many possibilities for infill development.”

Robert Rauch

Regarding Measure C, Rauch says the initiative was turned down because the Chargers did not build consensus. “They rammed a ballot measure down the throats of San Diego voters and got what they deserved. I love the Chargers and want them to stay, but this requires a team approach, not a dictatorship.”

He says Measure D was drafted by an obstructionist, and “while supported by many of my friends, the measure would be a disaster. It would permanently prohibit a convention-center expansion along the waterfront and would build a center using three additional transient occupancy tax points; the center would not be contiguous, exactly where San Diego clients do not want to be.”

So what's next for the highly controversial Chargers' stadium? Rauch says the Chargers must go back to the negotiating table. “Mission Valley, the current site of Qualcomm Stadium and preferred site of most San Diegans, must be back in play. It would cost less, take less time and can get approved. The results also allow for San Diego's leaders to get serious about planning both Downtown and Mission Valley. We can do better than ballot-box initiatives that are written in a vacuum.”

Arguably, San Diego is one of the very few convention cities that would benefit from an expansion of their center, Rauch points out. “Most cities only get a brief burst of construction spending and never get a real return on their centers. This city has the hotels, climate, attraction package and desirability to move large conventions here. Jobs, tax dollars and businesses that will create an even better lifestyle for local residents are major ancillary benefits. The much bigger return, however, would be with an expansion along the waterfront. This must be discussed by San Diego leaders.”

Regarding the Chargers, they must assess what it takes to pass a stadium initiative, he adds. “Everybody in San Diego wants them to stay—but they must be team players and work with tourism officials, city and county officials and San Diego leaders to help create an ideal stadium plan. The bottom line is that there is a cap to how much the hotel industry can handle in terms of an increased tax. I suggest three new points for a convention center along the waterfront and no new hotel taxes for a stadium that creates civic pride, not room nights.”

Gary London

SAN DIEGO—Measures B-D, which were turned down by San Diego County voters Tuesday, presented them with choices that will impact our local workforce-housing, hospitality and tourism markets. Measure B San Diego was presented to approve a general-plan amendment in Northern San Diego County to provide more housing affordable to middle-income families via a proposed Lilac Hills Ranch project in Escondido, Measure C was the proposal to raise hotel taxes to pay for a dual building with a new football stadium and convention center in Downtown San Diego, and Measure D was a tourism and tax initiative to increase San Diego's hotel occupancy tax to 5%. As we recently reported, there were pros and cons to all three initiatives.

We spoke exclusively with London Group Realty Advisors' president Gary London to discuss the results of Measure B and Robert Rauch, founder and CEO of RAR Hospitality, to discuss Measures C and D and what might be the next steps for all three situations.

London said he wasn't particularly surprised by the outcome of the Measure B vote, “although I supported Measure B on principal: San Diego needs more housing of the type proposed, targeting families, and the County Board of Supervisors needs to re-examine its land-use policies so that they invite new development in the right places.”

Right now, he says, the Board has effectively “red-lined” opportunities outside of their designated village areas, which aren't always the right places to expect housing to be developed. “This project is to be located near the I-15 corridor, with access to jobs in North County. That is compelling, but land-use decisions are way too complicated to be part of initiatives, referendums and ballot box planning. In San Diego, none have passed, and it is difficult to see a scenario where one would. This is absolutely the wrong way to make land-use decisions.”

London adds that rejecting the measure means this is one less large housing project that either is further delayed or may not be developed. “There is a critical supply/demand imbalance, which is bidding up the cost of all housing and may impact our economic growth in future years.”

The next steps to ease the lack-of-workforce-housing situation in San Diego County are for the Board of Supervisors and all elected officials to allow more density, open more land for development and increase flexibility over old zoning rules, says London. “The best opportunity to add to our housing inventory is within existing communities, particularly the older suburbs. That is where the Millennials want to raise their families, and there are many possibilities for infill development.”

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Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.

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