Part 2 of 2

DENVER—APTO recently launched its reimagined user interface along with a brand new mobile app. In part one of this two-part Q&A, the firm's CEO, Tanner McGraw, talked with chatted with GlobeSt.com about how, in doing so, the tech company has rethought the brokerage experience from the ground up. He also identified the challenges that the CRE space faces when it comes to adopting new technology, specifically mobile. In part two, he dives more into trends in the tech space, essential tech tools and why adoption is key.

GlobeSt.com: What are some trends that you are seeing right now in the CRE tech space?

Tanner McGraw: There's a ton of great new technology out there. There are new tools for sales and marketing and other ways to help brokers be more efficient, marketplaces, data providers, as well as tech for live video, virtual and augmented reality tours, etc.

GlobeSt.com: How can those in the CRE space be more nimble when it comes to tech adoption?

McGraw: Brokers need to overcome any fears or mental blocks they have when it comes to technology. They should just dive in and get started. There's a lot of good information and advice out there just for CRE, and tech companies always try to make adoption as simple as possible. More tenured brokers can lean on the younger crowd in the office and find colleagues who might be a bit more tech-savvy. Make it a team effort–it's a team benefit after all.

GlobeSt.com: What shifts are we seeing now in terms of mobile in the CRE space? Such as the recent Apto Mobile App? Why is this needed now?

McGraw: I think it's part of the industry's effort to catch up with technology. Brokers in particular have never been tied to their desktop or office. Their day-to-day is often on the road, meeting clients, touring properties, etc. So having their tools with them is absolutely essential–which makes it somewhat ironic that it's taken so long for them to embrace mobile

GlobeSt.com: What are some of the major benefits of users being able to shift to their mobile devices?

McGraw: The mobile app provides a condensed view of a broker's database and easy access to what's most important for brokers in the field—contacts, tasks, and properties. Brokers can quickly find the information they need and answer clients' questions on the spot, rather than having to look it up later once they're back in the office.

Part 2 of 2

GlobeSt.com: What are some trends that you are seeing right now in the CRE tech space?

GlobeSt.com: How can those in the CRE space be more nimble when it comes to tech adoption?

GlobeSt.com: What shifts are we seeing now in terms of mobile in the CRE space? Such as the recent Apto Mobile App? Why is this needed now?

GlobeSt.com: What are some of the major benefits of users being able to shift to their mobile devices?

Instant Insights /

What are the Shifts in the Mobile CRE Space?

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