LAS VEGAS—In a panel titled “The New Power Couple” at the recent ICSC RECon event, panelists addressed the need for retail destinations and retailers to work together more closely in order to deliver efficient, engaged, and successful retail communities. They noted the importance of communication between developers and retailers and discuss strategies and tools for building powerful and effective relationships.
According to moderator David Fuller, Group Digital Director at Toolbox Group, the landscape has changed. “Retail has changed. Developers can no longer just build malls with endless retailers filling them. The way it used to be was that the market was developer led. That isn't the case any longer.”
Fuller pointed out that technology has changed the shopping journey. “We have become more connected through digital communication. Sharing intelligence is key,” he said.
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