Rendering of Waterview Market Place, Parsippany, NJ

PARSIPPANY, NJ—RD Management, JMF Properties, and Ripco Real Estate have begun construction of Waterview Marketplace in Parsippany, NJ. The project will be anchored by a new Whole Foods Market occupying 48,000 square feet of the 150,150-square-foot center set to open in 2018. It will be the third Whole Foods Market store in Morris County, and will include indoor and outdoor dining space for customers.

“RD Management's goal at Waterview Marketplace is to create a destination that appeals to both residents and employees in the Parsippany area,” says Richard Birdoff, principal and president of RD Management. “Having Whole Foods Market as the anchor tenant sets the bar high for the caliber of businesses we will work to bring into the center alongside our partners. Whole Foods are always highly anticipated by residents, and with their nearest location far away for many in Waterview's trade area, this new store will pull shoppers from all over.”

Located at the jug-handle intersection of Waterview Boulevard and Route 46 with direct access to Routes 202, 80, and 287, Waterview Marketplace is in a high-density, high-income trade area, bordered by Mountain Lakes. It's also surrounded by large office parks and complementary retail, with trees and lakes adjacent to the center. People from well beyond the Parsippany trade area will be able to enjoy Waterview and its shops, as it has easy access to several major highways in North Jersey.

“We are thrilled that such a prominent and well-respected brand like Whole Foods Market has chosen Waterview Marketplace for its next location,” says Joe Forgione, the founder and principal of JMF Properties. “Whole Foods will be a wonderful new addition to the community and will have a positive impact on the quality of life for area residents and employees. They are the right tenant to anchor Waterview Marketplace and reflect our vision to create the most vibrant retail environment in Morris County.”

“Whole Foods Market is on point with where our society is today culturally, with the focus being placed on health, wellness, and high-quality food offerings. As a result of this focus, Whole Foods will bring in customers from a wide region as more people concentrate on overall wellbeing for themselves and their families,” says Todd Cooper, co-founder of Ripco Real Estate. “We are looking forward to leasing the remainder of the project to excellent operators locally, regionally, and nationally.”

RD Management owns 20 properties in New Jersey and has more than 150 properties in its national portfolio.

Instant Insights /

Waterview Marketplace in Parsippany Anchored by Whole Foods

Related Stories

Recommended For You