NEW ORLEANS—365 Connect, a provider of marketing, leasing, and resident technology platforms for the multifamily housing industry, provided GlobeSt.com with an advanced release of a recently comprehensive industry study the company conducted on the utilization of resident services in affordable housing. The study, Affordable Multifamily Rental Housing Resident Services – Twenty-First-Century Solutions, brings into focus the future of delivering services through web-based platforms.

The study encompasses extensive research related to the state of the affordable housing industry and the pressing need to evolve the delivery of compliance-required resident services, GlobeSt.com has learned. “It explores the complexities of on-site programs, which have a history of poor attendance and high maintenance costs, before proposing how technology platforms can be leveraged to reduce this costly burden and generate more affordable housing units to better serve residents.”

Kerry W. Kirby, CEO of 365 Connect says that “The supply of affordable rental units has not kept pace with the significant demand in the market. Due to fluctuations in the tax credit market, costs of meeting compliance requirements, restrictions on rent, and continuously increasing operating expenses, developers are building new rental units designed for the upper end of the rental market where rents are higher.”

He suggests that “Utilizing technology to deliver resident services can redirect financial resources into efforts such as creating a safe, stabilized community, funding mandated repairs, marketing to future residents in search of affordable housing, and delivering more targeted services to residents that they will genuinely use. More importantly, it can open the gates to fund more affordable housing units, which is a vital need across the nation.”

He continues to point out that “The core of resident service programs is based on getting information into the hands of residents; therefore the key to providing a successful program is delivery. Through the progression of technology and the declining cost of Internet access, a large percentage of the population is now connected online.”

According to Kirby, “We must deliver a consistent experience throughout every step of the housing process while providing cohesive solutions that focus on the entire resident lifecycle. As we continue to look at innovative methods to simplify onboarding practices and serve residents, it is crucial that affordable housing operators realign their strategies to accommodate the next generation of renters.”

Instant Insights /

Tech Platform Explores Complexities of On-Site Affordable Programs

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