MIAMI—It's no secret that summer is notoriously known as the most expensive time of year for rent prices. Even so, as renters are approaching the end of their lease, temptations to consider reasons to move persist—new neighborhood, change of scenery, different amenities, and so on.

There are, however, several compelling reasons why staying put might be a better choice. Kristen Gucwa, executive vice president of marketing Richman Group Development Corporation, shares a few of them with GlobeSt.com in this interview series.

First, she says, is the appeal of creating a sense of community. From her perspective, today's rental living experience pales in comparison to what it was 20 years ago.

“Rental living is all about making the renter feel connected to the community they're living, from the front desk worker to their neighbors and even their local barista down the street,” Gucwa says. “That personal connection is a strong reason why we find so many renters chose to renew their lease, it's a huge benefit and one they'll likely not find elsewhere.”

Finding a community that goes beyond checking off all the boxes is hard, she admits, but some developers are going to extra mile to offer residents experiences that make it harder for them to leave once their lease is up. Richman Signature Properties, for example, offer on-site programs, social events and clubs and even give residents the opportunity to tailor their experiences to what suits their interests. From wine clubs, run clubs and book clubs to events like Bottle and Bottega, the property offer a calendar of events monthly.

Another reason some renters are staying put is the cost of moving. Paying for movers or trucks, then application fees and deposits can add up. Also, she says, packing and unpacking your whole home is a time-consuming process—sometimes a month-long process for many.

“Some developers are accommodating this by providing additional perks to help with a seamless transition and experience,” Gucwa says. “At Richman Signature Properties, we see our residents as long-term family members and are in touch with their desire to be flexible and nimble, which is why we offer special programs to assist with relocation to other Richman properties across the US.”

First, she says, is the appeal of creating a sense of community. From her perspective, today's rental living experience pales in comparison to what it was 20 years ago.

Instant Insights /

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