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Hoffman: “Nobody says they want to be a property manager when they grow up—you kind of stumble into it, but it’s a really rewarding job, and it takes a special kind of person to do it.”

HOUSTON—Making young people or those in other careers aware of the value and stability of property management—and providing the proper education to ready them for it—are key in drawing in future candidates, IREM‘s Blaire Hoffman, CPM, tells GlobeSt.com. Hoffman, VP of Deane Realty in Houston, is part of an education committee at IREM, as well as an outreach committee that is trying to determine how to get other sectors of the industry interested in joining property management. We spoke with her about this topic and what can be done to engage new professionals into real estate management.

GlobeSt.com: What does the real estate management sector need in order to entice professionals in the residential arena to commercial real estate management or vice versa?

Hoffman: I’ve only been on the commercial side, but I think the industry as a whole needs more technology for companies to adopt so they can include more technology-friendly ways of doing things. There are a lot of paper trails in CRE, particularly among the Baby Boomers in this industry. Once, I was doing a property inspection, I was using an app on my phone for logging notes and uploading pictures. Afterward, the VP of the company called me into his office and told me what I was doing was very unprofessional: he assumed I was texting the whole time. I showed him my phone and the app I was using and he loved it.

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