Jonathan Genton

With technology rapidly changing, developers today are grapplingwith how to deliver relevant new construction product years fromnow. It is a consistent concern for developers, and finding asolution isn't easy. Jonathan Genton, the foundingprincipal and CEO of Genton Property Group, saysthat he tries to defer tech decisions until close to delivery—andthen he always looks to implement the most cutting edge technologyand make it as adaptable as possible for future iterations.

“I am designing buggy whips today,” Genton, who is currentlyunder construction on the Four Seasons Residences in West LosAngeles, tells in jest. “Every single day, I try todefer any decision on smart home or smart technology that I can. Itchanges from the point of entitlement to the point of buildingpermit. So, we try to defer that as long as humanly possible, andwhen we do make the decision, we try to talk to everyone we can andtry to make it as adaptable as possible.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.