The hotel industry is readyfor technology disruption—at least from technologies that willcreate a better travel experience. At ALIS, KathleenMatthews, an award-winning journalist and former hotelcompany executive, asked hotel experts what is poised to be adisruptor in the travel and tourism market. Software that creates aseamless experience from airport to hotel is most needed, accordingto Gerald Lawless, chairman ofWTTC, responded.

“The software already exists to have a totally seamlessexperience when you travel,” Lawless said. “You will have yourpassport swiped when you check in and the information will beshared with the incoming and outgoing immigration, and would beshared with the hotel so that the hotel will know when you haveboarded the aircraft.”

In Dubai, there is already similar software being tested to helpstreamline the process. “In Dubai, they are experimenting with abiometric tunnel and by the time you get to the immigration booth,you can just go through,” he explained. “You won't even have totalk to an agent. We don't use technology sufficiently to create aseamless experience and secure experience for travelersworldwide.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.