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MBA CREF disruptors panel Panelists agreed that the human touch will always be needed, no matter how much CRE uses technology.

SAN DIEGO—Technology is the biggest disruptor the commercial real estate industry will face, but simple data collection is not unique enough; we need to use technology in a way that gives companies a competitive advantage in the marketplace, said speakers at the MBA CREF/Multifamily conference Tuesday. Panelists for the session “Disruptors, Innovation and Managing Change in CRE Finance” tackled what they believe are the significant current and future drivers of change in CRE finance and ways to navigate through the shifting landscape.

Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.

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