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The San Francisco-based sales and marketing firm Polaris Pacific is setting up a shop in Downtown Los Angeles. The firm—which is best known in the Los Angeles market for leading the sales and marketing efforts are Ten50 in Downtown Los Angeles—has expanded to the market due to increasing growth of the condo pipeline in Downtown Los Angeles and throughout the Southern California region.

“It is all about the development cycle,” Mike Akerly, VP and regional manager of Polaris Pacific, tells GlobeSt.com. “If you look back to 2011 and 2012, there were only a couple-hundred condominium units delivering each year in the Los Angeles market. In 2015 and 2016, we saw that ramp up to 500 or 600 units a year in the Los Angeles market. That grew into a pipeline forecasted in the next couple of years of 700 or 800 units delivered each year in the Los Angeles market. We realized that this is a great place to be, and that we need to have boots on the ground because all of our clients are looking here. Having a footprint in Los Angeles allows us to service other markets.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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