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Injecting Urban Excitement Into Suburbs

Suburban communities trying to transform their retail centers must approach the issue differently than their urban counterparts, according to speakers at the New Jersey Future Redevelopment Conference

East Brunswick Mayor Brad Cohen discusses redevelopment of his township's downtown business district, while panel moderator Kevin Riordan, Philadelphia Inquirer columnist, looks on. Both spoke at the NJ Future Redevelopment Conference in New Brunswick, NJ East Brunswick Mayor Brad Cohen discusses redevelopment of his township’s downtown business district, while panel moderator Kevin Riordan, Philadelphia Inquirer columnist, looks on. Both spoke at the NJ Future Redevelopment Conference in New Brunswick, NJ

NEW BRUNSWICK, NJ—Suburban communities trying to cope with the challenges transforming their retail centers have to approach the problem differently than more typical urban centers that may already have the infrastructure in place to accommodate changing retail tastes, say panelists who participated in the “Adapting to the Retail Revolution” panel at this year’s New Jersey Future Redevelopment Conference at the Hyatt Regency in New Brunswick last week.

East Brunswick, for one, did a “SWOT” analysis of the community’s strengths, weaknesses, opportunities and threats, says Mayor Brad Cohen.

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Steve Lubetkin

Steve Lubetkin

Steve Lubetkin is the New Jersey and Philadelphia editor for GlobeSt.com. He is currently filling in covering Chicago and Midwest markets until a new permanent editor is named. He previously filled in covering Atlanta. Steve’s journalism background includes print and broadcast reporting for NJ news organizations. His audio and video work for GlobeSt.com has been honored by the Garden State Journalists Association, and he has also been recognized for video by the New Jersey Chapter of the Society of Professional Journalists. He has produced audio podcasts on CRE topics for the NAR Commercial Division and the CCIM Institute. Steve has also served (from August 2017 to March 2018) as national broadcast news correspondent for CEOReport.com, a news website focused on practical advice for senior executives in small- and medium-sized companies. Steve also reports on-camera and covers conferences for NJSpotlight.com, a public policy news coverage website focused on New Jersey government and industry; and for clients of StateBroadcastNews.com, a division of The Lubetkin Media Companies LLC. Steve has been the computer columnist for the Jewish Community Voice of Southern New Jersey, since 1996. Steve is co-author, with Toronto-based podcasting pioneer Donna Papacosta, of the book, The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional. You can email Steve at [email protected].

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