Convene has officially arrived at the WellsFargo Center in Downtown Los Angeles. The full-service officeplatform has been building out its three-floor space in theBrookfield-owned office tower for the last several months—since thepartnership was announced in September. The50,000-square-foot highly amenitized and thoughtfully designedspace will serve both tenants in the building and members of theConvene platform, and will include lounge areas, permanent officesuites, yoga and meditation rooms, five meeting spaces that canhold up to 260 guests and a ground-floor retail space with a caféand coffee shop. The hotel-style amenities are augmented with anon-site culinary team equipped with a commercial kitchen space andan in-building concierge platform.

“The reception has been terrific so far,” JohnBarganski, SVP of leasing at BrookfieldProperties, tells GlobeSt.com. “I think that as morepeople get to see the finished project of what Convene produced andwhat kind of environments they create in traditional high-risesetting, it is going to resonate with people even more. It had onlybeen a conversation, but now you can go and physically touchit.”

The concept brings curated office amenities and well-designedspaces—the kind you see most often in creative-style spaces—to atraditional high-rise setting. It also helps to attract moreinnovative and pioneering clients to the Downtown market, somethingall owners want to see. As a result, Brookfield isn'tstopping with the Wells Fargo Center. In the coming months, it isrolling out the Convene concept at two other Downtown Los Angelesproperties: Figueroa at Wilshire and 777 Tower, which will alsoserve the neighboring Ernst & Young office tower. “We are goingto open Convene lounge concepts in two of our buildings that aretenant-specific,” says Barganski. “We have apartnership with Convene, and they are going to manage atenant-only fitness facility and a tenant-only lounge facility.When people see how those are operated and staffed, it is going tobe a real impetus to keep the demand going our way.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.