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Bill Brown Brown’s vision for 3D as the new 2D offers an interesting look at the technology’s potential.

SUNNYVALE, CA—With market projections stating that there will be more than 171 million active virtual reality users by 2018, Matterport is turning its attention to industries such as travel/hospitality, architecture, engineering, construction and insurance, where VR and 3D reality capture has the potential to replace static 2D photography. In turn, this may influence how people protect assets, interact with real-world places, and design and construct buildings. In this exclusive, Matterport’s CEO, Bill Brown, recently discussed how 3D models are replacing 2D photography in the world of real estate. Brown’s vision for 3D as the new 2D offers an interesting look at this technology’s immense potential.

GlobeSt.com: Matterport has already demonstrated traction in the real estate market. What do you see as the key factors that will drive the next wave of adoption?

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Lisa Brown

Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.

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