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Downtown San Diego has the biggest population growth in the greater San Diego market. According to research from JLL, the Downtown population has grown 10% since 2010 with a total of nearly 200,000 residents, while the population in Greater San Diego market has grown 7.9% during the same time. The same research shows that South County has the largest population in the market with nearly 800,000 residents. The South County has also seen significant population growth at a pace of 8.2% since 2010. To find out more about the drivers behind this significant population growth and how it is impacting the real estate market, we sat down with Tony Russell, managing director at JLL, for an exclusive interview.

GlobeSt.com: What is driving the population growth in the Downtown San Diego market?

Tony Russell: In Downtown San Diego, there is so much residential development going on, both for-sale and for-rent product. You are seeing a lot of millennials and generation-X demographics moving into that market. In most major cities, people want to live in a walkable area, and Downtown San Diego offers that lifestyle. Half of the population in Downtown San Diego in millennials and generation-X, and it is driving more of that age group to move into that market.

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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