A rendering of the Margaritaville Resort to be built at 560 Seventh Ave. in Times Square.

NEW YORK CITY—Orlando, FL-based Margaritaville Holdings reports it plans to develop a 234-room resort hotel at 560 Seventh Ave. in Times Square.

The 29-story Margaritaville Resort, brand inspired by the lyrics and lifestyle of singer, songwriter and best-selling author Jimmy Buffett, is to be developed by Sharif El-Gamal's Soho Properties in partnership with Chip and Andrew Weiss and MHP Real Estate Services. The project when completed will also feature several Margaritaville food and beverage concepts, a St. Somewhere Spa, a rooftop LandShark Bar & Grill, pool and retail space.

International Meal Co. food and beverage venues at the Margaritaville Resort will include a Margaritaville Restaurant, LandShark Bar & Grill, 5 o'Clock Somewhere Bar, Floridays Airstream Café, and an all-new concept, Chill Bar. Retail space is planned for the lobby.

“Margaritaville at 560 Seventh Avenue is a perfect addition to the pulsing energy of the Times Square submarket, which continues to thrive as one of the city's most visited neighborhoods,” says Sharif El-Gamal, chairman and chief executive officer of Soho Properties. “We are thrilled to collaborate with one of the world's most beloved brands and bring New York's first Margaritaville to Times Square, where it will undoubtedly be a top destination for visitors and NYC residents alike.”

John Cohlan, chief executive officer of Margaritaville, adds, “The Margaritaville Resort Hotel and the lifestyle experience it offers will be the perfect complement to the exciting, fast-paced energy of Times Square and we can't wait to bring this destination to the travelers and residents of New York City.”

In January, Margaritaville Holdings announced the brand was moving forward with Margaritaville at The Pointe, a $250 million, six-acre development in Paradise Island in the Bahamas. Already under construction, the development will feature a new 150-room Margaritaville Beach Resort, 150 luxury oceanfront residences, a marina, water park, spa, entertainment center, signature Margaritaville food and beverage concepts, retail shops, and a kid's club. The project is expected to begin a phased opening in mid-2019.

Instant Insights /

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