A rendering of the Margaritaville Resort to be built at 560 Seventh Ave. in Times Square. A rendering of the Margaritaville Resort to be built at 560 Seventh Ave. in Times Square.

NEW YORK CITY—Orlando, FL-based Margaritaville Holdings reports it plans to develop a 234-room resort hotel at 560 Seventh Ave. in Times Square.

The 29-story Margaritaville Resort, brand inspired by the lyrics and lifestyle of singer, songwriter and best-selling author Jimmy Buffett, is to be developed by Sharif El-Gamal’s Soho Properties in partnership with Chip and Andrew Weiss and MHP Real Estate Services. The project when completed will also feature several Margaritaville food and beverage concepts, a St. Somewhere Spa, a rooftop LandShark Bar & Grill, pool and retail space.

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John Jordan

John Jordan is a veteran journalist with 36 years of print and digital media experience.

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