DALLAS—Following a recent groundbreaking at 3031 Oliver Ave.,Nashville-based Southern LandCompany, has a name for its luxury multifamily development:Novē at Knox. The 310-unit19-story development is located in the Knox-Henderson neighborhood.
The name Novē (no yay) is derived from the Italian word“diciannove,” which means 19 and is a nod to the building's 19floors. Additionally, the word “novē” is Latin for “new.” SouthernLand Company partnered with a local Dallas-based firm, RocketBrand, to curate the name, brand and website for the community.
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Lisa Brown
Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.
