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Mixed Use Developments Will Depend on More Technology

In mixed-use developments, street activation is key, says Columbia Development's director of leasing, Ron Pfohl.

Ron Pfohl, director of leasing, Columbia Development Ron Pfohl, director of leasing, Columbia Development

ATLANTA, GA—Technology is playing a major role as mixed use developments dominate many of the major markets around the country, as well as here in Georgia. Ron Pfohl, director of leasing for Columbia Development, has spent more than thirty years in the shopping center leasing and development business. He has played a key role in more than seven million square feet of power center, specialty center, and mixed-use developments throughout the US. Before joining Columbia Development, Pfohl was a partner and director of leasing for North American Properties–Atlanta.

He discussed some of the key trends with GlobeSt.com.

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Steve Lubetkin

Steve Lubetkin

Steve Lubetkin is the New Jersey and Philadelphia editor for GlobeSt.com. He is currently filling in covering Chicago and Midwest markets until a new permanent editor is named. He previously filled in covering Atlanta. Steve’s journalism background includes print and broadcast reporting for NJ news organizations. His audio and video work for GlobeSt.com has been honored by the Garden State Journalists Association, and he has also been recognized for video by the New Jersey Chapter of the Society of Professional Journalists. He has produced audio podcasts on CRE topics for the NAR Commercial Division and the CCIM Institute. Steve has also served (from August 2017 to March 2018) as national broadcast news correspondent for CEOReport.com, a news website focused on practical advice for senior executives in small- and medium-sized companies. Steve also reports on-camera and covers conferences for NJSpotlight.com, a public policy news coverage website focused on New Jersey government and industry; and for clients of StateBroadcastNews.com, a division of The Lubetkin Media Companies LLC. Steve has been the computer columnist for the Jewish Community Voice of Southern New Jersey, since 1996. Steve is co-author, with Toronto-based podcasting pioneer Donna Papacosta, of the book, The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional. You can email Steve at [email protected].

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