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Bill Friend Friend says the small businesses doing well are the ones that have focused on niche products.

SAN FRANCISCO—With just weeks left before the last Toys“R”Us stores go dark, rivals are circling like vultures. Walmart, Target, Amazon and a host of other chains—including unlikely toy destinations such as Party City and Ace Hardware—have been increasing toy orders during the past several weeks.

In this exclusive, Bill Friend, managing director and vice president of North America of Fluent Commerce, recently shared his insights on how retailers are capitalizing on the toy giant’s closure and the tools necessary in the retail ordering/returning process. Fluent is a cloud-based platform for small businesses to enable ordering products, managing orders, and processing refunds and shipments.

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Lisa Brown

Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.

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