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Kent Swig, president of Swig Equities Kent Swig, president of Swig Equities/photo by Betsy Kim

NEW YORK CITY—“I’m a believer that if you incentivize people they respond better than with punishment,” said Kent Swig, the president of Swig Equities and SwigBurris Equities. He’s also an owner and president of Helmsley Spear; owner and co-chairman of Terra Holdings which owns and operates Brown Harris Stevens, Halstead Property and Vanderbilt Holdings. Swig also owns Falcon Pacific Construction.

With his decades of real estate experience, he said, “Kids work the same way. If you give them an incentive they tend to be more responsive than if you punish them, so I would be incentivizing more affordable housing.”

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Betsy Kim

Betsy Kim was the bureau chief, East Coast, and New York City reporter for Real Estate Forum and GlobeSt.com. As a lawyer and journalist, Betsy has worked as the director of editorial and content for LexisNexis Lawyers.com, a TV/multi-media journalist for NBC and CBS affiliated TV stations in the Midwest, and an associate producer at Court TV.

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